Everything You Need to Know About Wix in 2025
From its drag-and-drop canvas to AI-powered design tools, wix.com has evolved from a simple site maker into a full-scale digital platform — but is it right for you?
What Exactly Is Wix?
If you've spent any time researching how to establish an online presence, you've almost certainly encountered wix. Founded in Tel Aviv in 2006, wixcom grew from a scrappy Flash-based experiment into one of the world's most widely used cloud-based web platforms — powering over 250 million websites across 190 countries.
At its core, wix web is a hosted website creation service. That means you don't need to purchase separate hosting, configure servers, or wrestle with deployment pipelines. Everything — storage, security, performance infrastructure — is bundled under one roof at wix co.
The Wix Site Creator Experience
The flagship offering is Wix's visual editor — what the company calls its wix site creator. Unlike template-driven systems that lock your layout in rigid columns, the Wix editor operates on a fully free-form canvas. You can place any element — text blocks, images, video players, booking widgets — anywhere you like, with pixel-level control.
"The best wix site maker isn't a tool that makes decisions for you — it's one that gets out of the way and lets your vision breathe."
— Product philosophy, Wix Design Team
This freedom is genuinely powerful. Designers who've spent years fighting against WordPress theme constraints often find the wix web page editor liberating. The tradeoff, as with any free-form system, is that it demands more design awareness — nothing stops you from creating something that looks beautiful on your 27-inch monitor and breaks entirely on a 13-inch laptop.
Wix ADI: When the AI Builds It For You
Wix's Artificial Design Intelligence — ADI — is the fastest way to launch a wix website. Answer a short series of questions about your business type, aesthetic preferences, and required features, and Wix's algorithm assembles a complete, ready-to-publish site in under two minutes. It's the most accessible entry point for anyone who wants a wix site internet presence without touching a single design control.
How to Build a Website with Wix: Step by Step
If you're ready to wix build website from scratch, here's the practical path from account creation to launch.
Create Your Free Account at wix.com
Head to wix com * and sign up with your email or via Google/Apple authentication. The free tier gives you full access to the editor and a username.wixsite.com subdomain — ideal for testing before committing to a paid plan.
Choose Your Path: ADI or Manual Editor
Wix gives you two on-ramps. If you want speed, let the ADI generate your wix website automatically. If you want control, choose a template and launch the manual editor. Both paths lead to the same powerful canvas.
Design Your Pages
Use the wix site maker toolbar to add sections, drag in elements, adjust typography, and configure color palettes. The "Site Styles" panel applies global changes across every wix web page simultaneously — a huge time-saver.
Add Apps from the Wix App Market
The App Market extends your wix site internet capabilities with over 500 integrations — from Wix Bookings and Wix Stores to third-party tools like Mailchimp, Tidio live chat, and Google Analytics. Most are installable in one click.
Connect a Custom Domain & Publish
To remove Wix branding and connect your own domain, you'll need a paid plan. Navigate to wix co → Settings → Domains, register or transfer your domain, and hit Publish. Your wix work is now live to the world.
Pro Tip
Before you publish, use wix web's built-in mobile editor to fine-tune how each page renders on phones. The desktop and mobile views are independently editable — changes in one do not automatically cascade to the other, which gives you precise control but requires deliberate attention.
Plans, Pricing & What You Actually Get
wixcom operates on a freemium model. The free plan is functional but carries Wix-branded ads and no custom domain. Paid plans start at modest monthly rates and scale up to enterprise-grade Business solutions. Here's a simplified comparison of what matters most.
| Feature | Free | Light | Core | Business |
|---|---|---|---|---|
| Custom Domain | ✕ | ✓ | ✓ | ✓ |
| Wix Ads Removed | ✕ | ✓ | ✓ | ✓ |
| Storage | 500 MB | 2 GB | 50 GB | 100 GB |
| eCommerce | ✕ | ✕ | ✓ | ✓ |
| Video Hours | — | — | 5 hrs | 10 hrs |
| Priority Support | ✕ | ✕ | ✕ | ✓ |
Wix vs. The Competition
The honest question isn't whether wix site creator is good — it clearly is — but whether it's the right tool for your specific goals. Here's where it stands against its main rivals.
Wix vs. Squarespace
Squarespace wins on template polish and typographic control. wix web page design wins on raw flexibility. If you're a designer who wants to make something that looks genuinely unique, Wix gives you more room to maneuver. If you want an elegant site fast, Squarespace's constrained templates keep quality high by default.
Wix vs. WordPress
This comparison is often framed as beginner vs. advanced, but that undersells Wix. wix com * handles hosting, updates, and security invisibly — tasks that on self-hosted WordPress can consume hours each month. WordPress offers deeper extensibility through thousands of plugins, but that power comes with maintenance overhead. For most small business owners and creatives, the wix way is simply less friction.
Wix vs. Webflow
Webflow is beloved by professional designers who want CSS-level control inside a visual environment. It's genuinely more powerful for complex, custom-coded layouts. But the learning curve is steep, and it's priced accordingly. The wix build website approach is faster for most use cases, and the App Market covers the majority of functional gaps.
Ready to Launch Your Site?
Start building on wix.com for free — no credit card required. Upgrade when you're ready to go live.
The Verdict
wix earns its reputation as the most complete entry point for non-developers who want real design control. The wix site maker is intuitive without being condescending; the wix web infrastructure is reliable; and the App Market means you're rarely blocked by a missing feature.
Its weaknesses are real but narrow: the free-form editor demands design discipline, blogging tools lag behind dedicated platforms, and heavy wix site internet builds can feel slower than leaner, hand-coded alternatives. For pure publishing velocity on a budget, nothing in the wixcom ecosystem quite replaces a well-configured WordPress stack.
But for the freelancer building a portfolio, the restaurateur wanting online reservations, the coach launching a course, or the small brand ready for eCommerce — wix works remarkably well. Visit wix co, start free, and see for yourself.